The iTunes store has a lot of entertaining, useful apps and awesome games in store for everyone, but did you know that iTunes also has an built in app gifting tool where you can pay for someone’s download and send them a link to receive their app? This is perfect for gifting on holidays, especially if that someone is passionate about apps and games.
Out are the days of the iTunes cards and in is the age of app gifting!
First, you should go to the iTunes page of the app you want to gift. For obvious reasons, you cannot gift free apps.
Next, tap on the GIFT THIS APP option on the page.
iTunes will ask for your iTunes username and password, so please tap on continue and supply the needed information.
iTunes will give you information about the app, click continue and you will be prompted to supply the recipient’s information, such as name and email, plus a personal message, just in case you want to say something sweet. Tap on Next.
You would just have to confirm the purchase on the next page. Click Buy Gift.
After that, the recipient will receive an email with the unique link for the download.
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Source http://myipadgames.com/how-to-gift-an-ipad-app/